PENSHOPPE
FASHION RETAIL
Lead Designer (2019–2021)
Associate Designer (2018–2019)
The biggest fashion retail company in the country with various stores across Southeast Asia.
From 2019 to 2021, I led the footwear design team for both men’s and women’s where I oversaw design management and planning for quarterly collections. The team created campaign-aligned footwear designs and collaborated with the merchandising, events, and e-commerce teams.
Art direction for E-Commerce shoots
From 2018 to 2019,
I designed men’s and women’s tops, and accessories across multiple seasonal collections
During my time at Penshoppe, I created over 200 design outputs across multiple collections, supporting the brand’s overall design direction. I assisted and styled for both studio and outdoor brand shoots, contributed to endorser campaigns including designs featured on an international endorser’s EDSA billboard, and supported the team in fashion shows and major launches. After a year, I was promoted to Lead Designer, taking on greater responsibility for creative development and execution.
Penshoppe remains the place that built my creative discipline and work ethic, values which I carry into every project.